No child should have to live with a monster

You pray he has a good day at work.
Or else you will have to hear your mother
getting punched again tonight.
And you pray she doesn’t talk too long
to the neighbors or bring dinner out too cold.
Or do anything else to annoy him tonight.
Because you really don’t want to hear the screams.
They make you wet the bed at night.
So you pray.
You pray that today, by some miracle,
he won’t come back at all.

NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935

This morning it’s all quiet again.
Your mother’s nowhere to be seen.
But there’s a broken bedside-lamp in the trash.
Did he hit her with it?
Has she left? Has she left you behind?
What will happen to you if she really leaves?
You don’t know. You’re only ten.
All you know is it’s too quiet now.
Quiet is scary.
Sometimes it’s scarier than chaos and slamming doors,
yelling and pushing and being spat at.

NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935

Your mother acts as though nothing happened.
She makes dinner and sits at the table, staring into her plate.
He stumbles in drunk, stands behind her and says,
“I’m sorry. Do you forgive me?”
She sits silent for a long time.
You can see the bruise over her eye turning purple.
You can feel her sadness filling the room.
She nods without looking up.
He forces a kiss on her then smiles at you as if to say
everything’s fine now.
You stare into your plate.

NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935

Agency: Saatchi & Saatchi Singapore

Lagi nugas dan dapet iklan ini. "No child should have to live with a monster". Wow it's like the best copy I ever heard! Meskipun bukan jenis iklan yang gue cari, these campaign deserve a post in my blog.